[{"data":1,"prerenderedAt":146},["ShallowReactive",2],{"site-settings":3,"navigation-footer-help":11,"header-categories":39,"cms-page-about":70,"navigation-footer-shop":11,"navigation-header-secondary":11,"navigation-shop-mega-menu":11},{"tenant":4,"stripe_mode":7,"settings":8},{"slug":5,"name":6},"ulltmate","'Ulltmate","live",{"id":9,"tenant_id":10,"site_name":6,"tagline":11,"logo_url":11,"favicon_url":11,"contact_email":11,"contact_phone":11,"address":11,"social_links":12,"default_seo_title":11,"default_seo_description":11,"primary_color":11,"features_enabled":13,"metadata":15,"created_at":16,"updated_at":17,"ecommerce_settings":18,"stripe_mode":7},"66d447ed-5d4d-46da-8b9b-ae0a470d77c8","4b5af516-aff1-4e1b-b863-1c09909962fa",null,{},{"b2b":14,"growth":14},false,{},"2026-10-02T17:25:19.558921+00:00","2026-10-19T13:07:18.198511+00:00",{"shipping":19,"signup_popup":33},{"zones":20,"enabled":31,"ship_to_countries":32},[21],{"key":22,"name":23,"countries":24,"rate_type":26,"weight_rates":27,"flat_rate_pence":28,"is_rest_of_world":14,"estimated_days_max":29,"estimated_days_min":30},"uk-standard","UK Standard Delivery",[25],"GB","flat",[],499,5,3,true,[25],{"enabled":31,"subtext":34,"headline":35,"delay_seconds":36,"frequency_days":37,"discount_code_id":38},"East or West, there's only one Hull. Pick your side, drop your email, and get 10% off your first order.","10% off — but whose side are you on?",6,30,"4fcec310-a297-4977-aeb4-9ad93282a04e",[40,50,60],{"id":41,"tenant_id":10,"parent_id":11,"slug":42,"name":43,"description":44,"image_url":11,"sort_order":45,"is_active":31,"seo_title":46,"seo_description":47,"created_at":48,"updated_at":48,"children":49},"0e63eb2e-5cbc-4092-9347-75121d0a9f8f","hoodies","Hoodies","Hoodies — Hull heritage prints by 'Ulltmate.",0,"Hoodies | 'Ulltmate","Hoodies by 'Ulltmate — Hull nostalgia streetwear, each print reviving a lost Hull institution.","2026-10-02T14:47:32.454+00:00",[],{"id":51,"tenant_id":10,"parent_id":11,"slug":52,"name":53,"description":54,"image_url":11,"sort_order":55,"is_active":31,"seo_title":56,"seo_description":57,"created_at":58,"updated_at":58,"children":59},"6b67ad48-61c8-42f0-8e0c-cc95e6970c7d","mens-t-shirts","Men's T-Shirts","Men's T-Shirts — Hull heritage prints by 'Ulltmate.",1,"Men's T-Shirts | 'Ulltmate","Men's T-Shirts by 'Ulltmate — Hull nostalgia streetwear, each print reviving a lost Hull institution.","2026-10-02T14:47:32.574+00:00",[],{"id":61,"tenant_id":10,"parent_id":11,"slug":62,"name":63,"description":64,"image_url":11,"sort_order":65,"is_active":31,"seo_title":66,"seo_description":67,"created_at":68,"updated_at":68,"children":69},"9114c468-e8c2-49be-ac20-318c4d55027b","womens-t-shirts","Women's T-Shirts","Women's T-Shirts — Hull heritage prints by 'Ulltmate.",2,"Women's T-Shirts | 'Ulltmate","Women's T-Shirts by 'Ulltmate — Hull nostalgia streetwear, each print reviving a lost Hull institution.","2026-10-02T14:47:32.679+00:00",[],{"id":71,"tenant_id":10,"slug":72,"title":73,"content":74,"template":134,"parent_id":11,"sort_order":135,"show_in_nav":14,"nav_label":11,"status":136,"published_at":137,"seo_title":138,"seo_description":139,"metadata":140,"created_at":141,"updated_at":142,"breadcrumbs":143},"a06a1f7d-cc78-434f-a82c-310e8bfc2df9","about","About",{"blocks":75},[76,89,97,113,121,126],{"id":77,"data":78,"type":88},"2da8a5eb-7476-4161-806a-1d0b6c1f69ab",{"ctaLink":79,"ctaText":80,"headline":81,"imageFit":82,"subtitle":83,"useGradient":31,"overlayOpacity":84,"backgroundImage":85,"secondaryCtaLink":86,"secondaryCtaText":87},"\u002Fproducts","Shop the prints","The Hull that closed down.","cover","Hull nostalgia streetwear — premium blanks, loud heritage prints.",0.55,"https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F4b5af516-aff1-4e1b-b863-1c09909962fa\u002Fposts\u002Fthings-90s-hull-1.webp","\u002Fnostalgia","The Nostalgia Gallery","hero",{"id":90,"data":91,"type":96},"ad9fa71d-e98b-4430-b952-3633050de083",{"image":92,"title":93,"content":94,"reverse":14,"imageAlt":95},"https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F4b5af516-aff1-4e1b-b863-1c09909962fa\u002Fposts\u002Fgrandways-princes-avenue-1990.webp","A love letter to the Hull that isn't there any more","\u003Cp>'Ulltmate started with a simple, slightly daft idea: the best bits of Hull are the ones that closed down. The nightclubs you queued round the block for. The record shop under the City Hall. The supermarket your nan did the big shop at. The burger joint on the walk home.\u003C\u002Fp>\u003Cp>They’re gone — but they’re not forgotten, not while people still talk about them. So we bring them back: each one redrawn as a graphic and put back out into the city on a proper tee or hoodie. The hook is simple. \u003Cstrong>Recognition.\u003C\u002Fstrong> \"I was \u003Cem>there\u003C\u002Fem>.\"\u003C\u002Fp>","The Grandways supermarket on Princes Avenue, Hull, April 1990","content",{"id":98,"data":99,"type":112},"b8d7a3c0-4707-432e-b646-dba5f6ae63f7",{"title":100,"columns":30,"features":101,"subtitle":111},"What we're about",[102,105,108],{"title":103,"description":104},"Real places","Every design revives a genuine Hull institution — and keeps its own colours and typography. No made-up nostalgia.",{"title":106,"description":107},"Premium blanks","Proper heavyweight tees and soft fleece-lined hoodies, printed to order in Hull. The garment stays quiet so the print can shout.",{"title":109,"description":110},"The story's the point","Every product carries its heritage. We tell you what the place was, why it mattered, and why it’s worth wearing.","Three things we never budge on.","features",{"id":114,"data":115,"type":96},"7a7e5e17-6856-48d5-8b7a-3f4ae152610f",{"image":116,"title":117,"content":118,"ctaLink":86,"ctaText":119,"reverse":31,"imageAlt":120},"https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F4b5af516-aff1-4e1b-b863-1c09909962fa\u002Fposts\u002Fthings-90s-hull-2.webp","Made in Hull, for people who were there","\u003Cp>We’re a small, independent Hull outfit — not a big-city label pretending to be local. Everything is made to order, so we’re not sat on landfill, and every drop is a chance to bring another lost place back to life.\u003C\u002Fp>\u003Cp>Got a place you think deserves a print — a club, a caff, a shop, a sign? We’re all ears. The best ideas come from people who were there.\u003C\u002Fp>","See the Nostalgia Gallery","Scenes from 1990s Hull",{"id":122,"data":123,"type":96},"55619d0f-f2d5-4da2-bf02-637ec761353a",{"title":124,"content":125},"The people behind it","\u003Cp>’Ulltmate is a labour of love from a small team who grew up with these places and refuse to let them be forgotten.\u003C\u002Fp>\u003Cp>\u003Cem>Founder profiles coming soon — we’ll introduce the faces behind ’Ulltmate right here shortly.\u003C\u002Fem>\u003C\u002Fp>",{"id":127,"data":128,"type":133},"9636f135-40e7-467a-a031-4749ef0de2da",{"title":129,"subtitle":130,"buttonLink":79,"buttonText":80,"useGradient":14,"secondaryButtonLink":131,"secondaryButtonText":132},"Wear your bit of Hull.","If you nerr, you nerr.","\u002Fjournal","Read the Journal","cta","default",20,"published","2026-10-02T00:00:00+00:00","About 'Ulltmate | Hull Nostalgia Streetwear","'Ulltmate reprints the Hull that closed down — lost nightclubs, record shops, supermarkets and burger joints, redrawn on premium tees and hoodies. Made in Hull.",{"fields":11},"2026-10-02T17:12:20.153+00:00","2026-10-03T06:48:17.630119+00:00",[144],{"label":73,"url":145},"\u002Fabout",1792420186085]